#Google SEO guidelines 2023

[techsoulculture]

Mastering Google Review Schema Snippet: Guide for SEO 2023

In the ever evolving landscape of online marketing and SEO, leveraging Google Review Schema Snippet can be a game changer for your

[pebblegalaxy]

Decoding Google's 2023 Core Updates: Enhancing Search Quality and Relevance

Decoding Google's 2023 Core Updates: Enhancing Search Quality and Relevance #Googlealgorithms #GoogleCoreupdates #SEO #Searchrankings #Websiteoptimization #Google

In the dynamic realm of online presence, staying ahead of the curve requires a keen understanding of Google’s ever-evolving algorithms. The year 2023 witnessed a series of pivotal shifts as Google rolled out four core updates, each a force shaping the landscape of search rankings. From March to November, these updates not only reflected Google’s commitment to enhancing search quality but also…

[mostlysignssomeportents]

Google reneged on the monopolistic bargain

I'm on tour with my new novel The Bezzle! Catch me TONIGHT in SALT LAKE CITY (Feb 21, Weller Book Works) and TOMORROW in SAN DIEGO (Feb 22, Mysterious Galaxy). After that, it's LA, Seattle, Portland, Phoenix and more!

A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google:

https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766

But often these scams are perpetrated by petty grifters who are making a couple bucks at this. These aren't hyper-resourced, sophisticated attackers. They're the SEO equivalent of script kiddies, and they're running circles around Google:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Google search is empirically worsening. The SEO industry spends every hour that god sends trying to figure out how to sleaze their way to the top of the search results, and even if Google defeats 99% of these attempts, the 1% that squeak through end up dominating the results page for any consequential query:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Google insists that this isn't true, and if it is true, it's not their fault because the bad guys out there are so numerous, dedicated and inventive that Google can't help but be overwhelmed by them:

https://searchengineland.com/is-google-search-getting-worse-389658

It wasn't supposed to be this way. Google has long maintained that its scale is the only thing that keeps us safe from the scammers and spammers who would otherwise overwhelm any lesser-resourced defender. That's why it was so imperative that they pursue such aggressive growth, buying up hundreds of companies and integrating their products with search so that every mobile device, every ad, every video, every website, had one of Google's tendrils in it.

This is the argument that Google's defenders have put forward in their messaging on the long-overdue antitrust case against Google, where we learned that Google is spending $26b/year to make sure you never try another search engine:

https://www.bloomberg.com/news/articles/2023-10-27/google-paid-26-3-billion-to-be-default-search-engine-in-2021

Google, we were told, had achieved such intense scale that the normal laws of commercial and technological physics no longer applied. Take security: it's an iron law that "there is no security in obscurity." A system that is only secure when its adversaries don't understand how it works is not a secure system. As Bruce Schneier says, "anyone can design a security system that they themselves can't break. That doesn't mean it works – just that it works for people stupider than them."

And yet, Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

A viral post by Housefresh – who review air purifiers – describes how Google's algorithmic failures, which send the worst sites to the top of the heap, have made it impossible for high-quality review sites to compete:

https://housefresh.com/david-vs-digital-goliaths/

You've doubtless encountered these bad review sites. Search for "Best ______ 2024" and the results are a series of near-identical lists, strewn with Amazon affiliate links. Google has endlessly tinkered with its guidelines and algorithmic weights for review sites, and none of it has made a difference. For example, when Google instituted a policy that reviewers should "discuss the benefits and drawbacks of something, based on your own original research," sites that had previously regurgitated the same lists of the same top ten Amazon bestsellers "peppered their pages with references to a ‘rigorous testing process,’ their ‘lab team,’ subject matter experts ‘they collaborated with,’ and complicated methodologies that seem impressive at a cursory look."

But these grandiose claims – like the 67 air purifiers supposedly tested in Better Homes and Gardens's Des Moines lab – result in zero in-depth reviews and no published data. Moreover, these claims to rigorous testing materialized within a few days of Google changing its search ranking and said that high rankings would be reserved for sites that did testing.

Most damning of all is how the Better Homes and Gardens top air purifiers perform in comparison to the – extensively documented – tests performed by Housefresh: "plagued by high-priced and underperforming units, Amazon bestsellers with dubious origins (that also underperform), and even subpar devices from companies that market their products with phrases like ‘the Tesla of air purifiers.’"

One of the top ranked items on BH&G comes from Molekule, a company that filed for bankruptcy after being sued for false advertising. The model BH&G chose was ranked "the worst air purifier tested" by Wirecutter and "not living up to the hype" by Consumer Reports. Either BH&G's rigorous testing process is a fiction that they infused their site with in response to a Google policy change, or BH&G absolutely sucks at rigorous testing.

BH&G's competitors commit the same sins – literally, the exact same sins. Real Simple's reviews list the same photographer and the photos seem to have been taken in the same place. They also list the same person as their "expert." Real Simple has the same corporate parent as BH&G: Dotdash Meredith. As Housefresh shows, there's a lot of Dotdash Meredith review photos that seem to have been taken in the same place, by the same person.

But the competitors of these magazines are no better. Buzzfeed lists 22 air purifiers, including that crapgadget from Molekule. Their "methodology" is to include screenshots of Amazon reviews.

A lot of the top ranked sites for air purifiers are once-great magazines that have been bought and enshittified by private equity giants, like Popular Science, which began as a magazine in 1872 and became a shambling zombie in 2023, after its PE owners North Equity LLC decided its googlejuice was worth more than its integrity and turned it into a metastatic chumbox of shitty affiliate-link SEO-bait. As Housefresh points out, the marketing team that runs PopSci makes a lot of hay out of the 150 years of trust that went into the magazine, but the actual reviews are thin anaecdotes, unbacked by even the pretense of empiricism (oh, and they loooove Molekule).

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal.

Companies like CNET used to do real, rigorous product reviews. As Housefresh points out, CNET once bought an entire smart home and used it to test products. Then Red Ventures bought CNET and bet that they could sell the house, switch to vibes-based reviewing, and that Google wouldn't even notice. They were right.

https://www.cnet.com/home/smart-home/welcome-to-the-cnet-smart-home/

Google downranks sites that spend money and time on reviews like Housefresh and GearLab, and crams botshittened content mills like BH&G into our eyeballs instead.

In 1558, Thomas Gresham coined (ahem) Gresham's Law: "Bad money drives out good." When counterfeit money circulates in the economy, anyone who gets a dodgy coin spends it as quickly as they can, because the longer you hold it, the greater the likelihood that someone will detect the fraud and the coin will become worthless. Run this system long enough and all the money in circulation is funny money.

An internet run by Google has its own Gresham's Law: bad sites drive out good. It's not just that BH&G can "test" products at a fraction of the cost of Housefresh – through the simple expedient of doing inadequate tests or no tests at all – so they can put a lot more content up that Housefresh. But that alone wouldn't let them drive Housefresh off the front page of Google's search results. For that, BH&G has to mobilize some of their savings from the no test/bad test lab to do real rigorous science: science in defeating Google's security-through-obscurity system, which lets them command the front page despite publishing worse-than-useless nonsense.

Google has lost the spam wars. In response to the plague of botshit clogging Google search results, the company has invested in…making more botshit:

https://pluralistic.net/2023/02/16/tweedledumber/#easily-spooked

Last year, Google did a $70b stock buyback. They also laid off 12,000 staffers (whose salaries could have been funded for 27 years by that stock buyback). They just laid off thousands more employees.

That wasn't the deal. The deal was that Google would get a monopoly, and they would spend their monopoly rents to be so good that you could just click "I'm feeling lucky" and be teleported to the very best response to your query. A company that can't figure out the difference between a scam like Better Homes and Gardens and a rigorous review site like Housefresh should be pouring every spare dime it brings in into fixing this problem. Not buying default search status on every platform so that we never try another search engine: they should be fixing their shit.

When Google admits that it's losing the war to these kack-handed spam-farmers, that's frustrating. When they light $26b/year on fire making sure you don't ever get to try anything else, that's very frustrating. When they vaporize seventy billion dollars on financial engineering and shoot one in ten engineers, that's outrageous.

Google's scale has transcended the laws of business physics: they can sell an ever-degrading product and command an ever-greater share of our economy, even as their incompetence dooms any decent, honest venture to obscurity while providing fertile ground – and endless temptation – for scammers.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

[guestpostlinks]

Which are the Best Guest Posting Sites in Zambia ?

In today's digital age, an effective SEO strategy is crucial for any website or online business looking to thrive. One of the most powerful ways to enhance your SEO efforts is through guest posting on high-quality websites.

This article will provide you with a comprehensive list of Zambia guest posting sites, a valuable resource for expanding your online presence and improving your website's search engine rankings.

Why Guest Posting Matters

Before we dive into the list of guest posting sites in Zambia, let's understand why guest posting is essential for your SEO strategy.

1. Building High-Quality Backlinks

Guest posting allows you to acquire high-quality backlinks from reputable websites. Backlinks are a critical ranking factor for search engines like Google. When you contribute valuable content to other websites in your niche, you can include a link back to your site, boosting your site's authority and credibility in the eyes of search engines.

2. Increasing Website Traffic

Guest posting on popular websites can drive targeted traffic to your site. When readers find your content informative and engaging, they are more likely to click on the link to your website, leading to increased traffic and potential conversions.

3. Establishing Authority and Expertise

Guest posting allows you to showcase your knowledge and expertise in your industry. By consistently contributing valuable content, you can position yourself as an authority in your niche, which can lead to more opportunities and recognition within your industry.

The Ultimate Zambia Guest Posting Sites List

Now that we've highlighted the importance of guest posting, let's explore the Zambia guest posting sites that you can leverage to supercharge your SEO efforts. These sites cover a wide range of niches, ensuring that you find the perfect platform to share your expertise.

dailypioneer.com

boldsky.com

netflixplans.com

geekdashboard.com

goodreturns.in

newskarnataka.com

Conclusion

Incorporating guest posting into your SEO strategy is a smart move to boost your website's visibility and credibility. The Zambia guest posting sites listed above provide excellent opportunities to share your expertise and connect with a broader audience. Start reaching out to these websites, create valuable content, and watch your SEO rankings soar.

FAQs

Q1. How do I approach guest posting on these sites?

Begin by researching each site's guidelines and content requirements. Craft a compelling pitch and showcase your expertise to increase your chances of acceptance.

Q2. Is guest posting still relevant for SEO in 2023?

Absolutely! Guest posting remains an effective way to build backlinks, increase traffic, and establish authority in your niche.

Q3. Should I focus on niche-specific sites or broader topics for guest posting?

It's best to target both. Niche-specific sites help you reach a highly relevant audience, while broader topics can expand your reach to a wider audience.

Q4. How often should I guest post on these sites?

Consistency is key. Aim to contribute regularly, but prioritize quality over quantity.

Q5. Can I repurpose my existing content for guest posting?

While you can repurpose some content, it's advisable to tailor each guest post to the specific audience and guidelines of the hosting site for the best results.

Start your guest posting journey today and watch your website climb the ranks on search engines while establishing your authority in your niche. Happy posting!

[gjollani]

Common SEO Mistakes to Avoid in 2023

Search engine optimization (SEO) is a constantly evolving field that requires ongoing effort and attention to stay ahead of the competition. However, even the most experienced SEO professionals can make mistakes that can hurt their website's rankings and traffic.

In this blog, we will discuss some common SEO mistakes to avoid in 2023.

- Ignoring Mobile Optimization In 2023, it is no longer enough to have a website that is optimized for desktop users only. With the majority of internet users now accessing websites on their mobile devices, it is crucial to ensure that your website is mobile-friendly. This means using responsive design, optimizing images and videos for mobile devices, and ensuring that your website loads quickly on mobile devices. - Focusing Too Much on Keyword Density While keywords are still an important part of SEO, focusing too much on keyword density can actually hurt your website's rankings. Keyword stuffing, or overusing keywords in an attempt to manipulate search engines, can result in penalties from search engines like Google. Instead, focus on using keywords naturally in your content and creating high-quality, informative content that provides value to your readers. - Neglecting On-Page Optimization On-page optimization refers to the various elements of your website that can be optimized to improve your search engine rankings. This includes optimizing your title tags, meta descriptions, header tags, and internal linking structure. Neglecting on-page optimization can result in missed opportunities to improve your website's visibility on search engines. - Ignoring Local SEO If you have a business with a physical location, it is important to focus on local SEO. This means optimizing your website for local keywords, creating a Google My Business profile, and ensuring that your website includes accurate and up-to-date information about your business, including your address and phone number. - Neglecting Technical SEO Technical SEO refers to the various technical aspects of your website that can affect your search engine rankings, such as website speed, crawlability, and security. Neglecting technical SEO can result in slow website speeds, broken links, and security vulnerabilities, which can all negatively impact your website's search engine rankings. - Not Monitoring Your Website's Performance Finally, it is important to regularly monitor your website's performance using tools like Google Analytics and Google Search Console. This can help you identify areas for improvement, such as slow website speeds, high bounce rates, and low click-through rates. By monitoring your website's performance and making adjustments as needed, you can continue to improve your search engine rankings and attract more targeted traffic to your website. - Not Using Social Media to Boost SEO Social media can play a significant role in your website's SEO. By sharing your website's content on social media platforms, you can increase your website's visibility and drive traffic back to your website. Additionally, social media can help you build backlinks to your website, which can improve your search engine rankings. Make sure to include social media buttons on your website and actively engage with your followers to boost your SEO efforts. - Not Paying Attention to User Experience User experience (UX) refers to the overall experience that users have when visiting your website. A poor user experience can lead to high bounce rates, low engagement, and poor search engine rankings. To improve your website's user experience, focus on creating a clean and intuitive design, optimizing your website for fast loading speeds, and ensuring that your website is easy to navigate. - Using Black Hat SEO Techniques Black hat SEO techniques are unethical practices that violate search engine guidelines and can result in penalties or even a complete ban from search engines. These techniques include keyword stuffing, cloaking, and buying backlinks. While black hat techniques may provide short-term gains, they can ultimately harm your website's rankings and reputation in the long run. - Not Updating Your Website Regularly Search engines favor websites that are regularly updated with fresh, high-quality content. Neglecting to update your website on a regular basis can result in a decline in search engine rankings. Make sure to create a content strategy that includes regular updates, such as blog posts, articles, and videos, to keep your website fresh and relevant. By avoiding these common SEO mistakes in 2023, you can improve your website's search engine rankings, attract more targeted traffic to your website, and ultimately drive more conversions and sales. Remember to stay up-to-date with the latest SEO best practices and algorithms to ensure that your website remains competitive in the ever-changing world of search engine optimization. - Not Conducting Competitor Analysis Analyzing your competitors' SEO strategies can provide valuable insights into their strengths and weaknesses, which can inform your own SEO strategy. By analyzing your competitors' backlink profiles, keyword rankings, and content strategies, you can identify opportunities to differentiate your website and improve your own search engine rankings. - Not Utilizing Local Search Directories Local search directories, such as Yelp, Google My Business, and Bing Places for Business, can help improve your website's visibility in local search results. Make sure to claim and optimize your business listings on these directories, including accurate and up-to-date information about your business, such as your address, phone number, and business hours.

- Not Optimizing for Voice Search With the rise of voice assistants like Siri and Alexa, optimizing your website for voice search is becoming increasingly important. Voice search queries tend to be longer and more conversational than traditional search queries, so optimizing your content for long-tail keywords and natural language can help improve your website's visibility in voice search results. - Not Prioritizing Backlink Quality Over Quantity While backlinks are still an important ranking factor for search engines, the quality of your backlinks is more important than the quantity. Low-quality backlinks, such as those from spammy or irrelevant websites, can actually harm your search engine rankings. Focus on building high-quality backlinks from authoritative and relevant websites to improve your website's visibility and credibility. - Not Having a Mobile-First Strategy In 2023, having a mobile-first strategy is no longer optional. With the majority of internet users accessing websites on their mobile devices, it is crucial to prioritize mobile optimization and ensure that your website is designed with mobile users in mind. This includes using responsive design, optimizing images and videos for mobile devices, and ensuring that your website loads quickly on mobile devices. - Not Considering User Intent Understanding user intent is crucial for creating content that resonates with your target audience and improves your search engine rankings. User intent refers to the reason behind a user's search query, and there are three main types of user intent: informational, navigational, and transactional. By understanding the intent behind your target keywords, you can create content that matches that intent and provides value to your users. - Not Conducting Regular Site Audits Regularly auditing your website can help identify technical issues that can affect your search engine rankings, such as broken links, duplicate content, and crawl errors. Conducting regular site audits and fixing these issues can help improve your website's visibility and user experience. - Not Optimizing for Featured Snippets Featured snippets are the boxed-out answer boxes that appear at the top of some search engine results pages. Optimizing your content for featured snippets can help improve your website's visibility and drive traffic to your website. To optimize for featured snippets, focus on creating concise and informative content that answers common questions related to your target keywords. - Not Utilizing Google Analytics Google Analytics is a powerful tool for tracking and analyzing your website's performance, including traffic, engagement, and conversions. By regularly analyzing your website's analytics data, you can identify areas for improvement and adjust your SEO strategy accordingly. - Not Staying Up-to-Date with SEO Trends The world of SEO is constantly evolving, with search engines updating their algorithms and new trends emerging all the time. To stay ahead of the competition and improve your website's search engine rankings, it is crucial to stay up-to-date with the latest SEO trends and best practices. This includes regularly reading SEO blogs and publications, attending industry conferences, and testing new strategies and tactics. - Not Optimizing for Local Search If your business has a physical location or serves a specific geographic area, optimizing your website for local search can help improve your visibility in local search results. This includes creating location-specific content, optimizing your Google My Business listing, and building local citations and backlinks. - Not Investing in High-Quality Content Creating high-quality, informative, and engaging content is crucial for improving your search engine rankings and attracting targeted traffic to your website. This includes creating blog posts, videos, infographics, and other types of content that provide value to your users and address their needs and pain points. - Not Using Social Media to Support SEO Efforts While social media signals are not a direct ranking factor for search engines, having a strong social media presence can indirectly support your SEO efforts by increasing brand awareness, driving traffic to your website, and building high-quality backlinks. - Not Prioritizing Website Speed and Performance Website speed and performance are important ranking factors for search engines and also affect user experience. Make sure to regularly monitor your website's speed and performance, and take steps to optimize your website's speed, such as compressing images and minifying code. - Not Tracking and Analyzing Your SEO Efforts Tracking and analyzing your SEO efforts is crucial for understanding the impact of your efforts and making informed decisions about future strategies. Make sure to regularly monitor and track your search engine rankings, traffic, engagement, and conversions, and use this data to adjust your SEO strategy as needed.

- Not Optimizing for Mobile Devices With the majority of internet traffic now coming from mobile devices, optimizing your website for mobile is essential for improving your search engine rankings and user experience. Make sure your website is mobile-responsive, loads quickly on mobile devices, and has a user-friendly design that is easy to navigate on smaller screens. - Not Having a Strong Link Building Strategy Link building is a crucial component of SEO, as high-quality backlinks from authoritative websites can significantly improve your website's search engine rankings. Develop a strong link building strategy that includes building relationships with other websites in your industry, creating high-quality content that naturally attracts links, and actively seeking out guest blogging opportunities. - Not Conducting Keyword Research on a Regular Basis Keyword research is an ongoing process that should be regularly revisited and updated to ensure your SEO efforts are targeting the right keywords. Regularly conduct keyword research to identify new keywords and phrases that your target audience is searching for, and adjust your content strategy accordingly. - Not Creating a Strong Internal Linking Structure Internal linking refers to linking to other pages on your website from within your content. Creating a strong internal linking structure can help improve your website's search engine rankings and user experience by making it easier for users to navigate your website and discover related content. - Not Prioritizing User Experience While search engines use a variety of technical factors to determine search engine rankings, ultimately their goal is to deliver the best possible user experience. Prioritizing user experience by creating high-quality, informative content, optimizing your website's speed and performance, and designing an intuitive user interface can all contribute to improving your search engine rankings and driving more targeted traffic to your website. - Not Optimizing Your Website's Meta Tags and Descriptions Meta tags and descriptions provide search engines and users with important information about your website's content. Make sure to optimize your website's meta tags and descriptions with relevant keywords and information that accurately describes your content and encourages users to click through to your website. - Not Using Structured Data Markup Structured data markup is a type of code that provides search engines with additional information about your website's content, such as product information, reviews, and events. Using structured data markup can help improve your search engine rankings and visibility by making your content more easily understandable and accessible to search engines. - Not Regularly Updating Your Website's Content Regularly updating your website's content with new, high-quality content is important for improving your search engine rankings and keeping your website relevant and engaging for your users. This includes updating your blog with new posts, refreshing outdated content, and adding new pages that address your users' needs and pain points. - Not Prioritizing Local SEO If your business has a physical location or serves a specific geographic area, prioritizing local SEO is essential for improving your visibility in local search results. This includes optimizing your website for local keywords, building local citations and backlinks, and managing your Google My Business listing. - Not Monitoring Your Website's Analytics and Metrics Regularly monitoring your website's analytics and metrics is crucial for understanding the effectiveness of your SEO efforts and making informed decisions about future strategies. Use tools such as Google Analytics to track your website's traffic, engagement, and conversions, and use this data to adjust your SEO strategy as needed. - Not Using Social Media to Promote Your Website Social media platforms can be powerful tools for promoting your website and driving more traffic to your content. Make sure to share your website's content on your social media channels, engage with your followers, and actively participate in relevant online communities to build your brand's visibility and authority. - Not Optimizing Your Website's Images Images can play an important role in improving your website's user experience and search engine rankings, but they can also slow down your website's load time if they are not properly optimized. Make sure to compress your images to reduce their file size, use descriptive alt text to help search engines understand your images, and use relevant keywords in your image file names and captions. - Not Prioritizing Voice Search Optimization With the growing popularity of voice assistants and smart speakers, optimizing your website for voice search is becoming increasingly important. This includes using conversational language and long-tail keywords in your content, optimizing your website's speed and performance, and making sure your website is mobile-friendly and easy to navigate. - Not Creating a Comprehensive Content Strategy A comprehensive content strategy is essential for driving targeted traffic to your website, improving your search engine rankings, and establishing your brand's authority and expertise in your industry. This includes developing a content calendar, conducting keyword research, creating high-quality, informative content, and promoting your content through various channels. - Not Conducting Regular SEO Audits Regularly conducting SEO audits of your website can help you identify technical issues, broken links, and other factors that may be negatively impacting your search engine rankings and user experience. Use tools such as Google Search Console to monitor your website's health and make necessary adjustments to your SEO strategy as needed.

- Not Optimizing for Mobile Devices With the majority of internet users accessing websites on mobile devices, it's crucial to optimize your website for mobile users. This includes using responsive web design to ensure your website is easily viewable and navigable on smaller screens, optimizing your website's speed and performance on mobile networks, and prioritizing mobile-friendly features such as click-to-call and mobile payment options. - Not Using Video Content in Your SEO Strategy Video content can be a powerful tool for engaging your audience, building your brand's visibility, and improving your search engine rankings. Make sure to optimize your video content with relevant keywords, use descriptive titles and descriptions, and promote your videos through various channels to attract more views and engagement. - Not Building High-Quality Backlinks High-quality backlinks from authoritative websites can significantly improve your website's search engine rankings and credibility. Make sure to focus on building high-quality backlinks from relevant websites in your industry, such as industry publications, influencers, and other reputable sources. - Not Considering User Experience in Your SEO Strategy User experience (UX) is an important factor in improving your search engine rankings and engaging your audience. Make sure to prioritize UX elements such as website speed and performance, easy navigation, and clear calls to action in your SEO strategy to improve your website's user experience and encourage conversions. - Not Prioritizing Long-Tail Keywords While short-tail keywords can be highly competitive, long-tail keywords can be a valuable source of targeted traffic and conversions for your website. Make sure to conduct keyword research to identify relevant long-tail keywords in your industry, and optimize your website's content and meta tags accordingly. In conclusion, avoiding these common SEO mistakes and focusing on the latest SEO best practices and trends can help you improve your website's search engine rankings, attract more targeted traffic to your website, and ultimately drive more conversions and sales. Read the full article

[farhadmalegam]

SEO Trends in 2023 & Its Impact on Search Visibility

SEO is an ever-changing game. In 2023, huge innovations in search engine algorithms are coming up! Each major update will have the potential to impact website visibility!

With major updates, will come the decrease in ranking of improperly maintained or unresponsive websites, as well as websites containing poor quality content.

In this article, our SEO expert went through the predictions of major Search Engine Algorithm updates.

As an SEO agency, we keep an eye on how Search Engine Algorithm affects the ranking of our clients and will provide you with the 5 main types of SEO game-changer updates.

Google isn’t the only search engine, but when it comes to innovation, they lead the way. Google is aware of the practice of some digital marketers and so-called SEO experts practicing black hat SEO, the practice of dubious SEO techniques, against search engine guidelines, used to get a fast ranking in search engine algorithms.

Black hat SEO success is often short-term, though, as Google tends to penalise websites affected by such practice.

Blog table of content:

Depth of content over length

Backlinks will still be important

Human-generated content v/s AI content

There will be one more E in E-A-T

Will require improved user experience

In Conclusion

1. Depth of content over length

In other words, quality over quantity! Content depth is the measure of coverage of authenticity and wholeness of topic. A minimum length is necessary, but the quality of the content is the most important.

But why does it matter to Search Engines?

Google prefers content written by domain experts, relevant to search queries, that explains the whole topic, and is engaging. The simpler and more thorough the content is, the better experience it can provide.

In-depth content also attracts natural backlinks and builds high domain authority. Webpages with thin content often don’t describe the entire topic or context.

Even for eCommerce websites, it’s important to have sufficient and relevant information on each product page.

Furthermore, pages with in-depth content index faster on Google.

2. Backlinks will still be important

Backlinks will continue to be important because it helps Search Engines understand the E-A-T (Expertise, Authority, and Trustworthiness) of website.

Getting backlinks for the sake of it is a dangerous strategy. Low-quality and spammy backlinks will hurt your ranking in the long term.

Google uses algorithms that detect spammy backlinks. According to Google’s SPAM policy, Google considers links as an important ranking factor and monitors backlinks created with the intention to manipulate rankings.

3. Human-generated content v/s AI content

Let’s understand it from user’s perspective. Do you know why users search on Google? They want actionable advice or quick solutions to their problems.

AI content tends to be more generic than specific. Human-generated content has real-life experience. And experience speaks!

AI content has a lack of accuracy, creativity, and depth. As explained earlier, depth of content is important for Google.

Human-generated content performs better when it comes to engagement. Although AI content is inexpensive, it violates Google’s guidelines. And can potentially damage your website’s reputation.

Google considers AI content spam and penalizes websites with AI-generated content. For organic ranking, AI content is a big NO!

Instead, we should focus on adding value to the readers. In that way, you can help users and create brand recognition.

Google will continue to improve algorithms to detect AI content and emphasize human-generated unique and in-depth content.

4. There will be one more E in E-A-T

E-A-T (Expertise, Authority, and Trustworthiness) term has been popular since 2018. It is the measure of a website’s topical expertise. Having E-A-T on your website is helpful for organic ranking.

In 2022, Google added “Experience” to define content’s strength. And for upcoming years, it is going to be crucial. Google emphasizes it more for health and pharmaceutical niches.

So, how do you optimise website for EEAT?

By sharing your experience with the readers!

To improve E-E-A-T, your content must be authentic, real, and research-based. This helps Google to serve the best content to the users. E-E-A-T improves the credibility of a website. The more credible your website is, better for users!

5. Will require improved user experience

Websites with good UX will be more important in 2023. It helps users grab information easily. The more relatable your UI, UX will be good. Google counts better user experience as a positive ranking signal. Having a good UX means solving a visitor’s problem in a creative way.  And Google improves ranking of websites that aim to solve users’ problems.

Website’s conversion rate majorly depends on user experience. Good UI is not enough for better UX. Intuitiveness, ease of navigation, and brand recognition are must for improved UX.

In 2023, you should start A/B testing to analyse the best-performing landing page. It’ll improve UX by analysing less performing sections of your website.

In Conclusion

SEO will continuously evolve in 2023. Hence, website owners must have a strategy to improve organic ranking. Your strategy must include UX, backlinks, authority, and content.

Any changes in algorithm impact search visibility. That’s why aligning and preparing your website for upcoming updates is necessary.

At Sydney Digital Agency, we deliver SEO-friendly websites. We provide tailored SEO services for each business, that help your potential customers find your business effortlessly. Looking to enhance the organic ranking of your website? Email us at contact@sydneydigitalagency.com.au.

Content Source SEO Trends in 2023 & Its Impact on Search Visibility

[dyggtheway]

How Has SEO Changed in 2023?

SEO is an ever-evolving field. Search engines like Google constantly update their algorithms and guidelines, not to mention online culture is constantly changing, too.

How people search for things and what they expect the search results to reveal can be unpredictable.

If you're a small business owner like me, then you know how messy worrying about SEO can be. Not to mention how bad you feel when you have to admit that you really don't "get it".

So what's the good news?

For me, it was getting help that I could actually afford. The kind of help freelancers and competitive marketplaces charge an arm and a leg for.

The kind of help that will grow with you without making you feel small.

So here we go. Visit this link to learn more.

I got some help with this, if you need it, here it is for you, too.

[madhukumarc]

Do Ads affect SEO?

Yes, ads can affect SEO, and it's important to understand how they're connected. Ads are a form of paid search or it could be other form of paid ads [like social media], and the more people click on your ads, the higher your website's ranking can become in search engine results. 

This is because clicks are seen as a signal of relevance to search engines, which can help boost your rankings. This doesn't mean you have to constantly run ads, as long as your website's SEO is handled properly and all search engine’s recommended SEO techniques are in place. 

“Improving technical SEO and increasing brand awareness will be the two key strategies brands are implementing in 2023 to improve organic visibility of content and organic traffic” – SEO Trends & Predictions for 2023 Report by Conductor

The other significant aspect that ads affect SEO positively is the fact that when people are exposed to ads regularly, they become more aware of the brand, company, or business and begin researching it on search engines. 

The probability that target audience or potential customers will click on the ads to learn more is likely to increase [during this period] once they have confidence in the business running the ads. 

"People want highly targeted ads that fit their personal preferences. The more personal and curated the ads are to the individual, the more responsive consumers will be to those brands" - channable and Marketing Dive [2022]

If they have visited your business website and viewed your products, services, or solutions, the search may occur even after seeing your ads or post ads campaign. This is because your ads may be connected to the offerings they previously viewed on your website. 

It's also important to keep in mind that ads can influence the way people interact with your website. If you have ads that are intrusive or overly promotional, people may choose to leave your website without clicking on any of your content. 

This can have a negative impact on your SEO [due to higher bounce rate] as it signals to search engines that people are not finding what they're looking for on your site. 

To ensure that your ads are not having a negative effect on your SEO, make sure that they are relevant to your website's content and that they don't interfere with the user experience. 

“Page experience factors will continue to become a more significant ranking factor as Google prioritizes pages that provide the best UX. Companies with a pulse on the latest search industry trends are prioritizing UX and CX improvements now to protect and improve rankings moving forward” – SEO Trends & Predictions for 2023 Report by Conductor

Additionally, you should track the performance of your ads and monitor their impact on your website's rankings to ensure that they are helping rather than hindering your SEO efforts. Use the Google Analytics and Google Search Console tools, which can best guide you on these matters.

Ads can also help increase the authority of your site, as links from other sites are seen as a sign of trustworthiness. However, it's seriously important to note that ads alone won't make your site rank higher on search engines. 

“Google recently updated its E-A-T guidelines to include an extra “E” for experience. This shows that Google is continuing to focus on authoritative content, and it’s vital that you show the user you know what you’re talking about” – Search Engine Journal

Ads should be used in conjunction with other SEO techniques such as keyword optimization, content creation, technical SEO, and link building. Ads can only compliment these strategies by increasing visibility and driving more people to your site. 

“Admittedly, content creation is a time-consuming piece of the puzzle in the SEO routine. And AI is where the SEO industry is headed. Now, AI content generation tools can be valuable assistants but they hardly substitute human experts” – Sitechecker

While working on SEO is the long-term approach for greatest results, ads are a temporary solution. 

It's also important to ensure that the ads you use are relevant to your target audience and are placed strategically to maximize their effectiveness. Ads that aren't relevant or improperly placed can actually hurt your SEO efforts, so it's best to invest in quality ads that will bring in the right kind of visitors.

Overall, ads can be a great way to boost your SEO efforts when used correctly. They can bring in more visitors and increase the authority of your site, but it's important to remember that they're just one part of the puzzle. 

Investing in SEO strategies is also highly essential for achieving top search engine rankings in the long run which is always the worth.

Here's related information that might be useful to you – Does web hosting affect SEO?

[zerocac]

What Is Google Discover, and How Can You optimize your article for Google Discover?

What is Google Discover?

Google Discover is a personalized content feed for mobile devices, soon expanding to desktops. It displays content based on users’ interests and activity across Google services, enabling them to discover news, articles, and other media news according to their preferences. This feature helps users stay updated with topics they are interested in, curated by Google’s algorithms.

What type of content appears in Google Discover?

The content that appears in Google Discover is highly personalized for each user, curated based on their activity across Google’s services. This includes past searches, viewed videos, interactions with news, locations visited, and topics followed. By analyzing this data, Google Discover personalizes its feed to present articles, news, videos, and other media that align with the user’s interests and preferences.

The key difference between Google Discover and traditional search lies in the user’s role. Instead of actively seeking information through search queries, users passively receive content in their feeds, much like scrolling through a social media platform. 

This shift from active searching to passive discovery allows users to effortlessly use the content, that Google’s algorithms predict will be relevant and engaging to them, improving the browsing experience by offering timely and pertinent information without the need for specific searches.

In October 2023, Google began testing the addition of a Discover feed to the desktop. Some users have shared their experiences on social networks, and Google has confirmed it is experimenting with this feature.

How to Optimize for Google Discover

Staying Updated on Trending Topics

Trends and breaking news frequently appear on the Discover feed, making it beneficial to create content around popular entities and topics. The articles typically remain on the feed for 24-48 hours and may take up to a day to appear. To understand the current trends in each country, check Google Trends.

Which topical authority: Keywords vs. entities

Google has specified topical authority for some time, and it is particularly relevant in Discover. Unlike traditional SEO, which relies on keywords to rank web pages, Discover’s content strategy focuses on entities—concepts, characters, places, topics, and more elements in a Knowledge Panel. Understanding the topics where Google considers you to have more authority and relevance for effectively engaging with Discover’s audience.

Don’t use  clickbait in titles

In Google’s guidelines, they stress the importance of crafting page titles that capture content essence without resorting to clickbait. And warn against tactics like misleading details, exaggerations, or withholding crucial information to artificially boost engagement. Google suggests providing timely, well-told stories or unique insights to engage readers authentically.

[newspatron]

Google Spam Policy 2023: The Ultimate Guide for Webmasters

If you want to rank higher on Google search and reach more potential customers, you need to be aware of the Google spam policy 2023 and how it can affect your website’s performance and reputation. In this article, we will show you how to avoid Google spam

Google spam policy is a set of rules and guidelines that Google uses to ensure the quality and relevance of its search results. Google spam policy aims to prevent websites that use deceptive or manipulative techniques to rank higher or gain more traffic from appearing on its search engine.In this article, we will cover everything you need to know about the Google spam policy 2023, including:What…

[clicktotstechnologies]

What the Latest Google Ranking Update Means for Your Website

As Google continues to evolve, its algorithm updates become critical for businesses and website owners. The Google ranking update 2024 has introduced several key changes that may affect your website’s search engine rankings. Understanding these updates can help you stay ahead of the competition, improve your visibility, and ensure that your SEO strategies are aligned with Google’s priorities. For context and deeper insight into how these changes fit into the broader landscape, consider the History of Google Algorithm Updates. This historical perspective can provide valuable information on how Google’s algorithms have evolved and offer guidance on adapting your SEO approach to maintain or improve your rankings. Here’s what you need to know.

September 2024 Google Algorithm Update

Google’s August 2024 core update was completed on September 3, 2024, after a 19-day rollout period. The update was intended to help small and independent publishers who were negatively impacted by the September 2023 helpful content update. The update’s goals included:

Improving the quality of search results by showing more useful content

Reducing the amount of content that seems to be created solely to rank well in search results

The update caused significant changes to Google Search results and ranking, and some sites that were impacted by the September 2023 update saw some movement for the first time. However, industry experts reported that the update didn’t lead to significant recoveries for many sites. There was also a search ranking bug during the first four days of the update that caused fluctuations in traffic and ranking numbers.

What is the 2024 SEO update?

Google’s March 2024 Core Update introduces new spam restrictions along with algorithmic improvements to enhance the quality of search results. The goal of the change is to remove 40% of unoriginal, low-quality information from search results. The abuse of expired domains, scaled content, and site reputation is the focus of new spam policies.

Google Launches June 2024 Spam Update

In June 2024, Google launched a significant spam update aimed at enhancing the quality of search results by targeting and filtering out low-quality or manipulative content. This update focuses on reducing the visibility of sites engaging in spammy practices, thereby promoting a more trustworthy and relevant user experience. The update also includes improvements to Google’s algorithms to better identify and penalize spammy behavior. As part of this rollout, Google completes the June 2024 Spam Update rollout, emphasizing its ongoing commitment to refining search engine results and ensuring that users have access to high-quality, valuable content. Websites should review their practices to ensure compliance with Google’s updated guidelines to maintain or improve their search rankings.

Focus On Core Web Vitals & User Experience (UX)

The latest Google ranking update emphasizes the importance of user experience more than ever, focusing on Core Web Vitals such as loading speed, interactivity, and visual stability. Websites that deliver a fast, seamless browsing experience will be rewarded with higher rankings, while those that underperform may face penalties. To stay competitive, it’s essential to improve your website’s loading speed by compressing images, minimizing unnecessary code, and opting for faster hosting solutions. Additionally, ensuring your site is mobile-friendly and responsive across various screen sizes is crucial. Reducing layout shifts and enhancing interactivity will further contribute to a smoother user experience, keeping your site aligned with Google’s evolving ranking criteria. Understanding the History of Google Algorithm Updates can provide valuable context for these changes and guide you in adapting your strategy to maintain or improve your search engine rankings.

2. E-E-A-T: Expertise, Authoritativeness, Trustworthiness + Experience

The new addition of “Experience” to Google’s E-E-A-T framework highlights the growing importance of real-world experience in content creation. This update reflects how Google’s ranking algorithm is evolving to prioritize content that is not only expert-driven but also rooted in practical, hands-on experience. In addition to the traditional factors of expertise, authoritativeness, and trustworthiness, Google now evaluates how well content creators understand their subject through actual involvement in the field. To align with the latest Google ranking updates, it is essential to ensure that your content is authored by professionals with real-world experience. This can be showcased through credentials, authoritative backlinks, and positive reviews. Furthermore, updating existing content to include real-world insights, case studies, and examples, can significantly boost its credibility and relevance, ultimately improving its ranking in search results.

3. Content Relevance and Search Intent

Google’s 2024 update underscores the importance of aligning content with user search intent. High-quality content alone is no longer sufficient; it must directly address what users are specifically seeking, whether it’s informational, navigational, or transactional. This shift is critical for improving Google PageRank and ensuring your website ranks prominently in search results. To adapt to Google Search’s core updates and your website, start by conducting thorough keyword research to understand the underlying search intent behind your target keywords. Develop content that precisely answers user queries and optimize for both long-tail and short-tail keywords. Regularly updating your content to keep it relevant and timely is also essential. This approach will help your site perform better in search engines by aligning with what users are actively searching for and contribute to sustained ranking improvements under the evolving Google PageRank system.

4. Increased Importance of AI-Generated Content and Automation

With the rise of AI tools and content-generation platforms, Google has refined its approach to assessing AI-generated content. The emphasis now lies on quality, originality, and a human-like touch. For an SEO Company in Velachery, while AI can be a valuable asset in content creation, it’s important to ensure that any AI-generated content meets high standards of quality and relevance. To align with Google’s updated criteria, content should be carefully edited by human experts to maintain authenticity and ensure it resonates with readers. Avoid over-relying on AI; instead, prioritize a personalized, human-centered approach to enhance engagement and search rankings.

5. Backlink Strategy Shifts

Backlinks remain a crucial element of SEO, but Google’s 2024 update has shifted the focus from the sheer quantity of backlinks to their quality and relevance. Low-quality or spammy backlinks can now negatively impact your site’s reputation. To optimize your backlink strategy, focus on acquiring links from authoritative and relevant sources within your industry. Regularly audit your backlink profile to identify and disavow harmful or irrelevant links. Additionally, build relationships with influencers, media outlets, and industry blogs to naturally generate high-quality backlinks. This approach will enhance your site’s credibility and align with Google’s refined ranking criteria. For businesses looking to strengthen their online presence, engaging with a professional Search Engine Marketing Service can further boost your SEO efforts and improve your backlink profile.

6. Voice Search and Conversational Queries

As voice search continues to gain traction, particularly through mobile devices and smart home assistants, Google’s latest algorithm update emphasizes the need to optimize for conversational queries. Voice searches often involve long-tail keywords and natural language, which differs from traditional text-based searches. If you offer Website Development Services, it’s essential to adapt by targeting long-tail, conversational keywords. Create FAQ sections on your website that address specific user questions in a conversational tone to improve relevance and engagement. Additionally, leverage schema markup to increase your chances of appearing in voice search results, making your content more accessible for voice queries.

7. Video and Multimedia Content Growth

Google’s 2024 update highlights the increasing importance of video content and other multimedia elements. Websites featuring rich multimedia, such as videos, infographics, and interactive content, may see a boost in rankings as Google prioritizes diverse content formats that cater to various user preferences. To leverage this update effectively, incorporate video content into your website, especially on high-traffic pages, to attract and engage users. Optimize your videos with descriptive titles, alt text, and transcripts to enhance their SEO value and accessibility. Additionally, use multimedia to complement and enrich your textual content, boosting overall user engagement and creating a more dynamic experience. For businesses seeking to maximize their online presence, partnering with a reputable Google PPC agency can further enhance visibility and drive targeted traffic to your multimedia-rich content.

Conclusion

The latest Google ranking update for 2024 underscores the importance of user experience, high-quality content, and adaptability to changing search trends. To maintain a competitive edge, it’s essential to align your SEO strategy with these new factors, ensuring that your website meets user expectations and search engine requirements. By optimizing for SEO Google ranking, you can significantly enhance your website’s visibility, drive more traffic, and boost engagement. Staying adaptable to these evolving ranking signals will help your site remain competitive in the ever-changing digital landscape.

[marketingprofitmedia]

SmartRanker AI Review – Rank Unlimited Websites And Videos On Google’s First Page In Any Country

Welcome to my SmartRanker AI Review, This is a genuine user-based SmartRanker AI review, in which I will discuss the features, upgrades, price, demo, and bonuses, how SmartRanker AI can benefit you, and my own personal opinion. The world’s first powerful AI app, powered by algorithmic SEO technology, ranks any website and video on Google and YouTube’s first page. In 60 seconds flat, it drives tonnes of free traffic 24/7!

Imagine that organic traffic has been reported to be responsible for over 85% of the total web traffic. Meanwhile, Google is the #1 source of organic traffic on the internet. So, this makes SEO a very vital concern for you, irrespective of what niche you are in. Whether you are in affiliate marketing, video marketing, web design, or eCommerce, SEO consistently delivers easy, free, and targeted traffic. Let me quickly pinpoint the major advantage of SEO and organic traffic over paid ads. SEO directs your offers to individuals actively searching for your product or service. With that said, SEO is 100% mandatory for any business that wants to succeed online in 2023. Designed for the modern era, SmartRanker AI adheres to Google’s guidelines, assisting users in ranking through unique content creation and syndication, even without prior SEO experience. With SmartRanker AI, Google will automatically rank your sites. It creates 100% unique, human-readable content for your site every single day. The content is great; your visitors will love it, and they will never guess that you didn’t write it yourself. Google loves unique content and rewards it with big increases in Google rank.

What Is SmartRanker AI?

SmartRanker AI is an all-in-one SEO platform designed to simplify and streamline the process of ranking higher on search engines. . Leveraging advanced artificial intelligence, this platform automates crucial tasks such as keyword research, content creation, and optimization.

By analyzing vast amounts of data, SmartRanker AI identifies high-performing keywords, generates engaging content tailored to those keywords, and provides insights to improve website and video rankings. Its goal is to help businesses boost their online visibility and drive organic traffic without the need for extensive technical expertise or manual effort.

SmartRanker AI Review: Overview

Product Creator: Victory Akpos

Product Name: SmartRanker AI

Front-End Price: $29 (One-time payment)

Official Website: Click Here Product’s Salespage

SmartRanker AI Bundle: View The Bundle Page

Niche: Tools And Software

Support: Effective Response

Discount: Get The Best Discount Right Here!

Recommended: Highly Recommended

Bonuses: YES, Huge Bonuses

Skill Level Required: All Levels

Discount Coupon: Use Code “SMART50” To Get 50% OFF!

Refund: YES, 30 Days Money-Back Guarantee

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SmartRanker AI Review: Key Features

World class platform — First To Market powerful AI Tech that cracks the Google and YouTube ranking algorithm!

Effortless AI powered SEO: No backlink building, content creation, or manual SEO required.

Powerful AI features — Keyword research, Rankomatic content creation, 1 click AI article creation and more!

Built-In SEO Content Generation: Instantly Create fast ranking Jaw-Dropping AI Images & thumbnails to increase views!

Target offers from built-in Muncheye like marketplace!

Turn viewers into buyers with SEO perfect landing pages!

We make $1000+ per site for ranking client sites and videos!

Achieve first-page rankings for your websites and videos in any country and multiple languages!

Attract and engage tons of visitors from across the globe using the power of AI SEO!

Live tracking of rankings!

Perfect for YouTubers, digital marketers, bloggers, social media influencers and freelancers!

Commercial License included: Launch Your Profitable Business Now!

Fire all freelancers and stop paying 1000s of dollars monthly!

Beginner friendly — Age, experience, skill — No Bar!

Risk-Free: 30-Day Money-Back Guarantee!

SmartRanker AI Review: How Does It Work?

SmartRanker AI Works In 3 Easy Steps

Step #1: Access

Just grab your copy of SmartRanker AI. Login & get access to the dashboard.

Step #2: Insert

Now, let this groundbreaking AI get to work. Select any keyword you want to rank for. And let our AI engine do the rest of the work on auto-pilot. You don’t have to do anything- keyword research, thumbnails, article creation in multiple languages, fast ranking AI images and more, just let our AI handle it.

Step #3: Rank

That’s it, watch your websites and videos SHOOT UP in Google’s and YouTube’s search results over and over again effortlessly! Once you start ranking, just sit back, grab your cup of coffee and let AI launch and run your online SEO empire — Rank websites, sell SEO services to hordes of buyers globally, while you just watch and make profits 24/7.

<<>> GET INSTANT ACCESS TO ”SmartRanker AI” NOW <<>>

SmartRanker AI Review: Can Do For You

Keyword Finder & Validator for Video

Keyword Finder & Validator for Websites

Save Keywords & Track Keyword Data

Rankomatic Content Creator

Saved Rankomatic Content & Content Data

Live Ranking Tracker

Intuitive Thumbnail Creator

SEO” Perfect Landing Page Maker

Built-In “Muncheye-Like” Launch Marketplace

1-Click AI-Powered Article Creation:

Fast Ranking Images

Multi-Lingual Content Creation

Commercial License Included

Step by step Training Videos

24/7 Dedicated Support

Newbie friendly interface

100% cloud-based software

Users Say About SmartRanker AI

SmartRanker AI Review: Who Should Use It?

Website owners & bloggers

Video marketers, Web designers

YouTubers, Social media marketers, Influencers

E-com store owners

Fiverr, upwork professionals

Content creators

Digital Product creators

Content & digital marketing Agencies

Consultants

And many other online businesses

SmartRanker AI Review: OTO’s And Pricing

Front End Price: SmartRanker AI ($29)

OTO 1: Unlimited ($57)

OTO 2: 25 DFY Campaigns ($77)

OTO 3: DFY SEO Agency Set Up ($57)

OTO 4: AI Course Creator ($47)

OTO 5: Unlimited Reseller License ($297)

OTO 6: Affiliate Marketing Masterclass ($127)

<<>> GET INSTANT ACCESS TO ”SmartRanker AI” NOW <<>>

My Own Customized Incredible Bonus Bundle

***How To Claim These Bonuses***

Step #1:

Complete your purchase of the SmartRanker AI: My Special Unique Bonus Bundle will be visible on your access page as an Affiliate Bonus Button on Jvzoo immediately after purchase. And before ending my honest SmartRanker AI Review, I told you that I would give you my very own unique PFTSES formula for Free.

Step #2:

Send the proof of purchase to my e-mail “maketingprofitmedia@gmail.com” (Then I’ll manually Deliver it for you in 24 HOURS).

SmartRanker AI Free Premium Bonuses

Bonus #1: Access to NeoCast (Worth $397)

NeoCast is a result-oriented app that lets you and your subscribers create a TV channel for free… And broadcast your products and/or your brand on it… to get millions of views for 100% free.

With NeoCast;

Users can create TV channels (OnDemand, linear)

Users can embed TV channels on websites

Users can Live stream

Users can Host TV channels on Amazon fireTv and Roku Tv

Users have access to unlimited contents that can be posted on their channels without having to create videos

Ads Monetization: Video Player supports key standards for video advertising: VAST

Bonus #2: Access to SociLINKS (Worth $397)

First Ever All-In-One “Biolink Technology” Turns Social Media Bios Into Interactive Lead Gen & Selling Machines With A Single Click! Your Subscribers Get Everything They Need To Charge Businesses Top Dollars To Supercharge Their Social Media Bios So They Can Capture Leads, Book Appointments, Accept Donations Accept Recurring Payments with Mini-Social Memberships, And Sell More Of Their Products/Services This Is The PERFECT Service To Offer In 2023 And The Easiest Method For Quickly Banking $500 To $1,000+

Bonus #3: Reseller License of LeadsProfiter (Worth $397)

Revolutionary 1-Click FB Lead Generation And Marketing Automation System: Create a Facebook app and add in system (No approvals required): Capture the real name and email address with just 1-click from right inside facebook. All your leads are saved in the in-built autoresponder.Collect the leads and convert them automatically: This is where the magic happens. As soon as a lead gets added to the system, a pre-set email sequence is triggered and it sends out welcome emails, pre-sell emails, follow up emails etc, to each one of them on complete autopilot. The emails are straight from my desk… ensuring that you rake in FAT affiliate commission over and over again using the same leads and end up regularly on.

Bonus #4: Reseller License of LocalCentric (Worth $397)

Start A 6-Figure Brand Management Agency W/ FIRST EVER A.I. Assisted Local Business Brand Management & Lead Generation Platform On JVZoo! Help Local Businesses Monitor And Respond To Reviews… Improving Their Online Reputation + Find Laser Targeted Leads You Can Sell Your Brand Management Services To.

SmartRanker AI Review: Money Back Guarantee

You Are Completely At Zero-Risk With Our Product With 30 Day Money Back Guarantee!

If, within 30 days after purchase, you are not completely satisfied, you may return it to us for a refund, no questions asked. Your satisfaction is our first concern.

<<>> GET INSTANT ACCESS TO ”SmartRanker AI” NOW <<>>

SmartRanker AI Review: Pros and Cons

Pros:

Automates keyword research,

Generates content ideas

User-friendly interface

Time-saving

Improves content quality

Offers video optimization tools

Tracks keyword rankings

24/7 Customer Support

Cons:

You need internet for using this product.

No issues reported, it works perfectly!

Frequently Asked Questions (FAQ’s)

Q: Do I need to download anything to use SmartRanker AI?

SmartRanker AI is a 100% cloud-based online application, you access it via a browser, and you can access and work in the dashboard from any device and anywhere in the world as long as you have internet access.

Q: How does SmartRanker AI work? Please tell me before I purchase.

SmartRanker AI interface is very simple and easy to use. It’s Algorithmic SEO technology and advanced AI works like an assistant for you. You give it prompts and keywords, it will give you the

Fast ranking keywords for your videos and websites,

Keep on churning out AI content — articles and images in seconds, thumbnails for your YouTube videos

Live updates on your ranking status

Multi-lingual content creation

Rankomatic Content

Access to Built-in- Muncheye like marketplace to rank for the best offers

“SEO” Perfect Landing Pages/ squeeze pages

And so much more

Q: Can I create and sell content to clients? Will I be able to compete with other service providers on marketplaces?

Yes! You get a commercial license, that allows you to do SEO for your clients and sell these services to businesses out there. In fact, you can easily outsmart and sell other freelancers on Fiverr, upwork — as you have Advanced AI that does work for you in minutes and get more impressive results for your clients. You are one step ahead of freelancers who use old, traditional methods to do SEO.

Q: Do you charge any extra maintenance fees?

No! SmartRanker AI is available at a one-time payment only. There are no hidden fees or additional charges to pay.

Q: What if I am not happy with the purchase? Do I get a refund?

It is a rare chance that you will not like our product. But still If you are not happy with your purchase, send us an email on our support desk within 30 days of your purchase and we will refund your entire amount.

Q: Are There Any Video Tutorials I Can Refer To?

Yes, we have videos for almost every feature and issue you may face.

Q: Do you provide any support?

Although all our tools are extremely easy to use, if you are stuck somewhere support is just an email away.

Q: Is SmartRanker AI newbie-friendly?

Yes! You don’t need any skills or experience. Simply follow the simple steps we show you and you’re all set.

Q: How do I get SmartRanker AI?

Simply click on any buy button on this page. As soon as you purchase, you’ll receive an email containing your log-in credentials and your membership information. You can log in to your admin panel right away and begin using SmartRanker AI to build your passive income stream.

SmartRanker AI Review: My Recommendation

SmartRanker AI has the potential to be a valuable asset for marketers seeking to streamline their SEO and content creation processes. Its AI-powered features can save time, improve content quality, and enhance search engine visibility. However, it’s essential to weigh the benefits against the limitations and consider alternative options before making a decision. By carefully evaluating your specific needs and budget, you can determine if SmartRanker AI is the right tool to help you achieve your business.

<<>> GET INSTANT ACCESS TO ”SmartRanker AI” NOW <<>>

Check Out My Previous Reviews: AzonNinja Review, AI Comment Auto Review, WP Raptor Host Review, Insta Book AI Review, MAIL4CASH Review, DIY Niche Sites Review, & WP Profiler Review.

Thank for reading my SmartRanker AI Review till the end. Hope it will help you to make purchase decision perfectly.

Disclaimer:

This review is based on publicly available information and is not intended as an endorsement or promotion of SmartRanker AI. Users should conduct their own research and due diligence before making any purchasing decisions.

Note: This is a paid software, but the one-time fee is $29 for lifetime

[speed-seo]

Ethical SEO Best Practices & Why Does It Matter?

Search engine optimisation (SEO) plays a crucial role in helping websites rank higher in search engines like Google. Higher rankings lead to increased site traffic and new potential customers. Simply put, SEO is important for driving visitors, leads, and sales. But in the rush to improve search rankings, it can be tempting for websites to take risky shortcuts and engage in practises that violate search engine guidelines. While these "dark arts" of SEO may show quick results, they ultimately lead to penalties and banned websites. The better path is to focus on long-term, ethical SEO strategies that provide value to users. This article will highlight outdated tactics to avoid, contrasted with best practises to embrace in 2023 and beyond. SEO Practises to Avoid Keyword stuffing refers to unnaturally repeating keywords throughout content just to rank for those terms. While this technique may have worked years ago, modern search engines like Google now detect and punish keyword stuffing. When overdone, it creates a poor user experience. Instead, keywords should be woven in naturally. Another manipulative tactic is using link schemes and private blog networks (PBNs). This involves building artificial link networks to try and boost a site's authority. However, Google's algorithms can detect these unnatural linking patterns. The best practise is to focus on creating high-quality content that earns links organically over time. Thin content crafted around keyword targeting provides little value to readers. Even if it ranks temporarily, thin pages lead to high bounce rates. It's better to create substantial content that engages users. Other outdated tactics like doorway pages, hidden text/links, scraped content, and comment spam provide similarly poor experiences. Keyword stuffing - Repeating keywords unnaturally throughout content to try and rank for them. This hurts user experience and risks penalties from search engines. Link schemes and PBNs - Using manipulative link networks or private blog networks. Google can detect and penalise these artificial link building tactics. Thin, low-quality content - Creating content to target keywords instead of providing real value to users. Poor quality content leads to bounce backs. Manipulating pagination - Splitting content across many pages to try and boost page counts/keywords. Detected as deceptive. Doorway pages - Pages that are overly optimised for ranking that aren't meant for users. Provide poor experience. Hidden text and links - Using hidden text or links to manipulate search crawler reads. Detected and penalised. Scraped or stolen content - Copying existing content violates copyright, and duplicate content risks penalties. Comment spam - Irrelevant comments on blogs to try and manipulate anchor text links. Easily detected. Excessive keyword optimisation - Over-optimizing for keywords hurts readability and user experience. Misusing keywords - Stuffing and repeating keywords instead of using them naturally. Hurts user experience. Writing for search engines, not people - Creates robotic, unhelpful content instead of value for human readers. Spinning or duplicating content - Generates thin, low-value content instead of unique value. Risks penalties. Over-optimizing anchor text - Unnatural anchor text profiles easy to detect as manipulation attempts. Focusing only on Google - Forgetting about other search engines misses optimisation opportunities. Ignoring mobile SEO - Majority of searches now on mobile so mobile optimisation is critical. Targeting multiple keyword variations - Spreading optimisation too thin versus focusing on primary keywords. Focusing only on domain authority - Forgetting about opportunity for authoritative backlinks. DA is one metric among many. Ethical, White-Hat SEO Best Practises Creating valuable, engaging content should be the foundation of any SEO strategy. Take the time to understand your audience's needs and intent. Develop content that solves their problems and answers key questions. Entertaining and inspiring them also builds loyalty. When content provides true value, users are more likely to share and link to it. While keyword optimisation still matters, it should be done strategically. For instance, featured keywords can be woven into title tags and meta descriptions. But the focus should remain on creating compelling copy that earns clicks, not just cramming in keywords. Headers, captions, and body text provide more opportunities to organically integrate keywords. Create valuable, engaging content - Focus on audience intent, solve pain points, provide entertainment/inspiration to build loyal fans. Optimise title tags and meta descriptions - Feature keywords appropriately and compellingly to optimise clicks/CTR. Use keywords naturally throughout content - Blend keywords into headings, body, etc. Avoid awkward repetition. Structure content using headings and subheadings - Improves scalability for users and SEO. Use internal links connecting relevant pages - Helps users navigate, and search engines index architecture. Build high-quality backlinks - Earn links organically through valuable content to signal trust/authority. Focus on content that matches user intent - Understand what users want to achieve and create helpful content. Optimise for featured snippets - Use structured data and writing for snippet boxes. Use schema markup for structured data - Enhance search results and help crawlers understand site. Optimise website for mobile - Key for user experience and search rankings on mobile. Incorporate engaging multimedia - Images, video make content more engaging and rank better. Stay updated on the latest SEO trends - Adapt approach as algorithms and best practises evolve. Customise strategy based on situation - No one-size-fits-all SEO approach. Conclusion and Key Takeaways In summary, while risky SEO tactics may be tempting, sustainable search engine success requires an ethical approach focused on value for users. Outdated practises like keyword stuffing and link schemes tend to eventually backfire. Lasting results come from optimising for what matters most - creating content so engaging that building links and traffic happens organically. As search algorithms and best practises change over time, being flexible and keeping up with trends is key. By staying on the "white hat" path, websites can avoid dangerous shortcuts and enjoy long-term SEO success. 🗝️ Takeaways - Summary of differences between bad and good SEO tactics - Importance of long-term, ethical approach to sustainable SEO success - Final thoughts on avoiding dangerous shortcuts Read the full article

[markonik12]

Latest Digital Marketing Updates in May 2024

Are you curious about the latest trends in digital marketing in 2024 and want to upgrade your game as per the latest needs? Oh, don't worry! We, at Markonik are here to guide you through the latest guidelines and features that you should inscribe in your mind before strategizing your digital marketing formula. 

We have seen the trends revolutionising from time to time and the ultimate key to accomplish success lies in updating ourselves as per these evolutions. In this article, we will learn about exciting new features and upgrades that can prove to be an ultimate game-changer for you.   

Why Should You Keep Yourself Updated in Digital Marketing?

This is an interesting question which we should understand before moving ahead in this article! To stay competitive in this highly saturated online market, it is very important that you keep up with the latest trends and stay highly relevant for the target audience. 

Moreover, if you invest time and energy in updating your Digital marketing knowledge, you will be able to expand your professional network and take advantage of various learning opportunities. 

You will be surprised to learn that LinkedIn provides various digital badges as you upgrade yourself as per the latest digital marketing skill sets available in the market. This will establish your credibility and help to showcase yourself as the best digital marketing agency in India.   

What are the latest Digital Marketing Trends in 2024? 

Let's learn about some of the exciting May 2024 digital marketing trends. You need to understand these trends and accordingly modify your online strategies.   

Threads is the new go-to Platform

In July, 2023 Meta launched Threads which turned out to be a strong competitor to Twitter or X in 2024. Recently, in May, 2024, Threads stated that it has been able to grab a monthly user base of more than 100 million users. So, if you want your brand to proliferate in the online World, take your first step and start your branding on this new platform, Threads which is definitely on a rise and going to achieve higher popularity in the upcoming days.   

LinkedIn Dominates in Organic Traffic

As per the reports generated in May, 2024, LinkedIn has proven to be the leading platform for generating organic growth, making it the future of Digital Marketing. It is no longer a platform where you just simply post your resume and look for jobs. It has introduced powerful features in Creator Mode and has given the perfect opportunity for brands to connect with their target audience and increase their retention rates. Do remember, higher retention can be done only through better engagement!   

Microsoft Ads Upgrade to Enhanced CPC

By the end of April 2024 and in the first week of May, Microsoft Ads declared that they have introduced some changes in their ads platform. They removed the Manual CPC and made Enhanced CPC as the default choice. If you had a campaign running in Manual CPC, it will automatically be updated to Enhanced CPC.   

Spam and Low-quality Content is Outdated

Google made some core changes to their content-ranking system algorithms making sure that the low-quality and unoriginal content remains mostly out of search. The main intention behind this enhancement is that people receive useful and original information when they come to the search engine with their queries. This has impacted the Content Marketing Strategies. You, as a brand or business, now need to focus on what type of content you are uploading and the quality standard of your publications. Try to avoid any AI-generated or generic content for your website. Instead, invest in a professional content marketing agency who has their in-house team of expert writers and editors. This will help you in the long-term to gain the best possible results.  

User Experience Optimization in SEO

All the search engines including Google, Bing and Yahoo have started prioritising user experience as the ultimate SEO trends in 2024. With AI- powered algorithms, these search engines are able to recognize the websites with fastest loading speeds, better response rate, device compatibility and are ranking them higher owing to their optimised Technical SEO features. All the digital marketing agencies have started to focus on these technical structures which are pivotal to rank higher on the google searches. Moreover, you need to start optimising your website content as per the voice search queries. The search engines have started using Natural Language Processing to popularise voice searches in 2024.   

How Can Markonik Help You in Your Digital Marketing Needs? 

Markonik is one of the best digital Marketing agencies in 2024 who can help you in your online marketing needs at the most affordable price possible. Our speciality lies in innovative marketing techniques which show amazing results in a very short span of time. We try to understand our clients and then come up with the best possible solutions for their business goals. 

Transparency and Punctuality are our soul etiquettes. We make sure that we don't fail in our deadlines and in fact, we come up with a detailed reporting strategy so that you are always aware of what's going on in your project. 

Our love for work and passion towards accomplishing perfection has kept us driven in this changing field of Digital Marketing. We update ourselves everyday and provide the best services in the following fields:

Content Marketing Strategies 

PPC or Google Ads services 

Search Engine Optimization 

Email Marketing Services 

Social Media Marketing, etc. 

Do reach out to us with your digital marketing needs and we will surely help you out!  

Final Words 

So, you must have got a clear idea about the latest digital marketing trends in 2024. The key to success is to learn these updates and adapt yourself to these changes at the fastest possible rate! Reach out to any trustworthy agency like Markonik who will handle your business goals with the ultimate care and passion and give the best results for your brand.

[justoneclap]

Highest Salary in Digital Marketing

The digital marketing landscape is teeming with opportunities. Every business and individual is vying to make their presence felt on the vast expanse of the internet. The online world has metamorphosed into a potent arena for branding, advertising, and marketing, fueling an insatiable demand for adept professionals to steer through this domain.

Digital marketing is the golden key unlocking unprecedented success for businesses. This surge has catapulted digital marketing roles and salaries far beyond those of traditional marketing positions. In India, digital marketer salaries fluctuate based on several variables, which we will delve into later in this discussion.

If you are already a part of or aspiring to enter this dynamic, innovative, and demanding industry, read on to uncover the premier digital marketing job roles and the most recent salary trends for 2023.

1) Digital Marketing Manager

Digital marketing managers in IT firms, Internet companies, and digital marketing agencies command the highest pay. This role necessitates extensive experience and profound knowledge of digital marketing to effectively mentor, manage, and lead teams. Typical career trajectories include positions like Digital Marketing Lead and Assistant Manager DM.

Digital Marketing Manager Job Role & Skills

A Digital Marketing Manager should excel in handling various online marketing functions such as SEM, PPC, SEO, Content Marketing, and Email Promotions. Key responsibilities encompass:

Planning, organizing, and executing digital marketing campaigns. Managing paid marketing campaigns, budgeting, and spending on a monthly/quarterly basis. Understanding SEO to target high search volume areas with optimal conversion ratios. Executing social media campaigns, both organic and paid. Expertise in performance marketing. Measuring performance across digital marketing platforms and analyzing against ROI and KPIs. Discovering market trends and insights to optimize budget and performance. Being presentable, well-spoken, and up-to-date with current marketing trends, with strong numerical and business understanding.

Digital Marketing Manager Salaries in India

The average salary for a Digital Marketing Manager in India stands at ₹8,09,777 for those with 4-8 years of experience. Factors such as industry, qualifications, certifications, and city of residence significantly influence salary, ranging from ₹4,00,000 to ₹18,00,000, with higher salaries in Tier 1 cities like Mumbai.

2) Pay Per Click Analyst

A PPC Analyst, also known as an SEM Analyst, is highly coveted in the online marketing arena. Companies are quick to recruit individuals who can demonstrate profitable results from paid advertising. A thorough understanding of campaign creation and consumer behavior is essential for securing desirable positions and salaries.

PPC Analyst Job Role & Skills

Strong technical and analytical skills. Managing paid ad campaigns on Google Ads, Bing, and other ad networks. Handling advertisement campaigns on social media platforms like Facebook, LinkedIn, and Quora. Maintaining keyword bids, monitoring budgets, and improving quality scores. Knowledge of analytics tools like Google Analytics is preferred. PPC/SEM Analyst Salaries in India The average salary for a PPC Analyst with about a year of experience is around ₹2,50,000, with potential growth up to ₹6,00,000 as experience and knowledge increase. The high demand for skilled SEM/PPC professionals makes this a lucrative field.

Digital Marketing Course To Grab Your Job

3) SEO Specialist

SEO remains a cornerstone of digital marketing, driving sustainable, high-converting traffic through customer-driven search engine optimization. Proficiency with tools like SEMrush, Google Analytics, and Search Console is crucial.

SEO Analyst/Executive Job Role & Skills

Understanding of ranking algorithms and technical SEO. Enhancing user experience and complying with search engine guidelines. Identifying appropriate keywords and creating relevant content. Familiarity with optimization and analytical tools. SEO Analyst/Specialist Salaries in India SEO salaries start lower than PPC but grow significantly with experience. An SEO Executive with 1-2 years of experience earns around ₹2,20,000, with potential growth to ₹8,00,000 or more for those demonstrating exceptional results.

4) Social Media Marketing

Social media is vital for brand interaction, often preceding website development. Social media marketers who are adept with tools like Hootsuite, Buffer, and Buzzsumo are in high demand.

Social Media Analyst/Executive Job Role & Skills

Creating engaging content to reach target audiences. Designing and executing campaigns on platforms like Facebook, Instagram, and Twitter. Acting as the organization’s social media representative. Engaging with users and handling online reviews and ratings. Monitoring trends and strategies in social media. Social Media Executive/Specialist Salaries in India Social media salaries for freshers range from ₹1,50,000 to ₹3,50,000, with experienced professionals earning up to ₹5,00,000. Social Media Managers can earn around ₹5,60,000, with higher salaries up to ₹10,00,000.

5) Content Marketing

Content marketing encompasses all forms of internet content. A content marketing manager leads content creation and promotion, ensuring customer engagement and brand consistency.

Content Marketing Manager Job Role & Skills

Creating, improving, and promoting content to achieve business goals. Raising brand awareness, increasing web traffic, and enhancing conversion rates. Overseeing all marketing content initiatives. Managing content distribution to online channels and social media platforms.

Content Marketing Executive/Specialist Salaries in India

Content marketers earn higher salaries than SEO executives, with freshers earning ₹2,00,000 to ₹4,00,000 and experienced professionals up to ₹5,00,000. Managers can earn even more based on expertise and performance.

[puspendratalks]

Highest Salary in Digital Marketing

The digital marketing landscape is teeming with opportunities. Every business and individual is vying to make their presence felt on the vast expanse of the internet. The online world has metamorphosed into a potent arena for branding, advertising, and marketing, fueling an insatiable demand for adept professionals to steer through this domain.

Digital marketing is the golden key unlocking unprecedented success for businesses. This surge has catapulted digital marketing roles and salaries far beyond those of traditional marketing positions. In India, digital marketer salaries fluctuate based on several variables, which we will delve into later in this discussion.

If you are already a part of or aspiring to enter this dynamic, innovative, and demanding industry, read on to uncover the premier digital marketing job roles and the most recent salary trends for 2023.

1) Digital Marketing Manager

Digital marketing managers in IT firms, Internet companies, and digital marketing agencies command the highest pay. This role necessitates extensive experience and profound knowledge of digital marketing to effectively mentor, manage, and lead teams. Typical career trajectories include positions like Digital Marketing Lead and Assistant Manager DM.

Digital Marketing Manager Job Role & Skills

A Digital Marketing Manager should excel in handling various online marketing functions such as SEM, PPC, SEO, Content Marketing, and Email Promotions. Key responsibilities encompass:

Planning, organizing, and executing digital marketing campaigns. Managing paid marketing campaigns, budgeting, and spending on a monthly/quarterly basis. Understanding SEO to target high search volume areas with optimal conversion ratios. Executing social media campaigns, both organic and paid. Expertise in performance marketing. Measuring performance across digital marketing platforms and analyzing against ROI and KPIs. Discovering market trends and insights to optimize budget and performance. Being presentable, well-spoken, and up-to-date with current marketing trends, with strong numerical and business understanding.

Digital Marketing Manager Salaries in India

The average salary for a Digital Marketing Manager in India stands at ₹8,09,777 for those with 4-8 years of experience. Factors such as industry, qualifications, certifications, and city of residence significantly influence salary, ranging from ₹4,00,000 to ₹18,00,000, with higher salaries in Tier 1 cities like Mumbai.

2) Pay Per Click Analyst

A PPC Analyst, also known as an SEM Analyst, is highly coveted in the online marketing arena. Companies are quick to recruit individuals who can demonstrate profitable results from paid advertising. A thorough understanding of campaign creation and consumer behavior is essential for securing desirable positions and salaries.

PPC Analyst Job Role & Skills

Strong technical and analytical skills. Managing paid ad campaigns on Google Ads, Bing, and other ad networks. Handling advertisement campaigns on social media platforms like Facebook, LinkedIn, and Quora. Maintaining keyword bids, monitoring budgets, and improving quality scores. Knowledge of analytics tools like Google Analytics is preferred. PPC/SEM Analyst Salaries in India The average salary for a PPC Analyst with about a year of experience is around ₹2,50,000, with potential growth up to ₹6,00,000 as experience and knowledge increase. The high demand for skilled SEM/PPC professionals makes this a lucrative field.

Digital Marketing Course To Grab Your Job

3) SEO Specialist

SEO remains a cornerstone of digital marketing, driving sustainable, high-converting traffic through customer-driven search engine optimization. Proficiency with tools like SEMrush, Google Analytics, and Search Console is crucial.

SEO Analyst/Executive Job Role & Skills

Understanding of ranking algorithms and technical SEO. Enhancing user experience and complying with search engine guidelines. Identifying appropriate keywords and creating relevant content. Familiarity with optimization and analytical tools. SEO Analyst/Specialist Salaries in India SEO salaries start lower than PPC but grow significantly with experience. An SEO Executive with 1-2 years of experience earns around ₹2,20,000, with potential growth to ₹8,00,000 or more for those demonstrating exceptional results.

4) Social Media Marketing

Social media is vital for brand interaction, often preceding website development. Social media marketers who are adept with tools like Hootsuite, Buffer, and Buzzsumo are in high demand.

Social Media Analyst/Executive Job Role & Skills

Creating engaging content to reach target audiences. Designing and executing campaigns on platforms like Facebook, Instagram, and Twitter. Acting as the organization’s social media representative. Engaging with users and handling online reviews and ratings. Monitoring trends and strategies in social media. Social Media Executive/Specialist Salaries in India Social media salaries for freshers range from ₹1,50,000 to ₹3,50,000, with experienced professionals earning up to ₹5,00,000. Social Media Managers can earn around ₹5,60,000, with higher salaries up to ₹10,00,000.

5) Content Marketing

Content marketing encompasses all forms of internet content. A content marketing manager leads content creation and promotion, ensuring customer engagement and brand consistency.

Content Marketing Manager Job Role & Skills

Creating, improving, and promoting content to achieve business goals. Raising brand awareness, increasing web traffic, and enhancing conversion rates. Overseeing all marketing content initiatives. Managing content distribution to online channels and social media platforms.

Content Marketing Executive/Specialist Salaries in India

Content marketers earn higher salaries than SEO executives, with freshers earning ₹2,00,000 to ₹4,00,000 and experienced professionals up to ₹5,00,000. Managers can earn even more based on expertise and performance.